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This Tug-of-War For the Cable News Network Highlights How Broken American Media Has Become.

On Thursday evening, while unconfirmed reports spread about a shooting at Brown University, CNN’s Kaitlan Collins took to social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.

Although CNN is certainly not a flawless news source, her message seemed accurate for numerous observers. It is one of the outlets where there exists fact-based and generally trustworthy reporting – particularly during fast-moving events such as the one taking place in the vicinity of a New Hampshire storage facility.

A Precarious Position During a Corporate Battle

However CNN, now four and a half decades old, finds itself in a uncertain state as two giant media empires vie for ownership of its parent company, Warner Bros Discovery.

No matter the result, the destiny of CNN has been drawn into a high-stakes game of mergers and acquisitions, rather than as a question of what serves the information-seeking public.

“This is yet another example of the fundamental flaws with origins in many years of regulatory actions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.

The speculation about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a more important point.

“It is often framed as a business story with key players as the central actors, but there is very little discussion of the public interest,” Pickard said.

A Further Factor: The Former President

The network's predicament is made more complex by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his main “fake news” adversary.

Remember the shouts of “CNN sucks!” at the president’s rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now says that the network requires new ownership. You can read that as ownership that will protect him from journalistic oversight. That is one reason why he seems to favor Paramount Skydance, which has made a hostile bid.

There is a basis to like that suitor more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

Paramount, parent of CBS News, also recently appointed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that storied news network.

An Outcome of Continued Instability

It is important to note, if Netflix is successful, CNN and other cable outlets would first be separated into a separate entity. This might be a relief to many at the network, but it’s not exactly a safe harbor. That setup could set up CNN for another sale. There is no finish line.

If you ask Timothy Wu, a great deal of this is illegal, anyway. The influential voice of big tech’s dominance recently argued that anti-trust laws should prohibit both deals.

“Each proposed deal would be detrimental to the country, and both should be contested by regulators,” Wu stated.

The Bigger Problem and a Potential Solution

Whatever happens regarding CNN, the underlying crisis remains.

“Our current system is a very anti-democratic system, but we ought not succumb to a sense of powerlessness,” Pickard said. Policy decisions – from the 1930s and 1940s – helped to build this hyper-commercialized monster, and revised policy decisions can fix it.

Is this likely in an era where the head of the FCC won’t even affirm that the agency is independent? Change is a distant prospect now, but that doesn’t mean it will not happen in the future.

Measures that bolster independent news organizations, aid local journalism, subsidize public media, and prevent the concentration of media power in very few hands are not only possible – they are vital for a healthy democracy.

When it comes to media ownership, size does not equal quality. And news organizations like CNN must not be tools in the latest acquisition battle.

The writer

Dr. Brian Wiley

A tech journalist and startup advisor with a passion for emerging technologies and digital innovation trends.

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